Organizations thrive when people know what’s expected of them, understand how they’re doing and feel able to talk openly about what could be better. That sounds simple, but feedback is often one of the hardest parts of working together. People can fear it, avoid it or experience it only when something has already gone wrong. A healthy performance culture changes that and feedback becomes less about judgement and more about clarity, recognition, learning and progress.
I work with organizations to build performance systems that make those conversations easier and more useful, connecting business goals, feedback and development in a way that feels natural to the culture and actually helps people do better work.
When this might be the right fit

your performance process exists, but feels more administrative than helpful

feedback mainly happens around formal review periods

managers have a process to follow, but don’t always feel equipped for the conversations behind it

goals are being set, but their connection to everyday work and development is unclear

feedback often comes too late, once frustration or performance issues have already built up

you want to introduce or rethink OKRs, check-ins, 360° feedback or development conversations

the organization has grown and the system that once worked no longer fits

you want more consistency across managers without turning every conversation into a script
Where we want
to get
A system that supports the conversation instead of replacing it. That might mean:
clearer expectations and a stronger sense of where people stand;
feedback happening closer to the moment when it can actually help;
managers feeling more comfortable discussing both strong performance and difficult situations;
enough space for conversations about what was achieved and about how someone works and wants to grow;
goals that create direction without becoming a tool for micromanagement;
peer feedback becoming part of ongoing development rather than something collected just before a review;
people leaving performance conversations knowing what comes next.
What working together can look like
What the work can include
Every project will look different, but it may include:

Performance Management Design & Consulting
Reviewing or redesigning the overall performance process, rhythm, roles and responsibilities.

Objectives & OKRs
Support in shaping or refining the way goals are set, discussed and followed over time.

Performance & Development Conversations
Designing useful check-ins, performance reviews, development conversations and 1:1s.

Continuous Feedback
Creating practices that make feedback part of everyday work rather than something reserved for formal review moments.

360° Feedback
Designing or refining multi-source feedback and connecting it meaningfully to development.

Manager Training & Practice
Helping managers build confidence around feedback, performance conversations, goal setting and difficult discussions.

Mentoring & Coaching
Individual or group support for managers and People & Culture professionals who are carrying the process forward.

Facilitation
Alignment sessions with HR, leadership teams or other key groups involved in the process.

Tools & Materials
Conversation guides, frameworks, templates, questions and practical resources that make the process easier to use.

Implementation & Follow-up
Support during the first cycles, observation, feedback and adjustments based on what actually happens.
What’s different about the way I work
No ready-made system dropped into your organization.
We start with the context, not the framework.
We work on both the process and the conversations behind it.
A beautifully designed system is only useful if managers can bring it to life.
I stay close after the design work is done.
Because implementation is usually where the most interesting and useful learning begins.
What stays with you after we work together.
What people say working with me on this subject

I had the opportunity to work closely with Florentina for many years at Zitec and to see first-hand how she shaped and evolved our approach to performance management. What stands out is her ability to move performance management beyond traditional evaluation and turn it into a continuous system focused on growth, accountability and meaningful conversations. The approach she helped build combines ongoing feedback, 360-degree perspectives, development conversations and clear goal setting, while remaining practical and adaptable to the organization. Over time, it became deeply embedded in the way we work, supporting both individual development and stronger alignment between people, teams and business objectives. I would confidently recommend her to companies looking to rethink or mature their performance management practices in a way that is both people-centered and business-relevant.

